“Marketing is an art form grounded in leadership and built through partnership. At JT Collective Media, we create with intention, collaborate with community, and cultivate growth through strategy.”
JoAnna Tamarazzo is the Founder & Creative Director of JT Collective Media Marketing & P.R., a communications professional, social media manager, and creative strategist known for her work in storytelling, community-driven marketing, and brand development. A graduate of Mercy University with a degree in Communications, JoAnna blends academic training with hands-on industry experience across hospitality, small businesses, education, and community-based organizations. In 2024, she founded JoAnna Tam Collective Media Marketing, a community-centered media and marketing brand that supports businesses in the health, hospitality, fitness, and lifestyle industries throughout Westchester County. Her work focuses on helping brands strategize their messaging, socialize their presence within the community, and monetize through intentional digital storytelling. Through JT Collective Media, she provides services including social media management, photography and event coverage, branding and content development, website and digital asset support, and community public relations with local business spotlights. Her collaborations include businesses such as Toscana on Main, Tuck’d Away Bar & Grill, Brightside Daycare, fitness professionals, entrepreneurs, and hospitality brands throughout the region. JoAnna previously served as Communications Manager for Brightside Daycare in Yonkers, where she led the full digital and brand launch of the organization by building the website, developing social media strategy, producing photography and video content, implementing Google Workspace systems, designing email marketing templates, and guiding community outreach and brand education for the business owner. Known for her ability to bring structure, clarity, and intentional strategy to creative projects, JoAnna approaches each collaboration with a balance of strategic thinking, creative execution, community awareness, and long-term relationship building. As an MBA candidate focusing on marketing, she is committed to continuing her professional development while scaling JT Collective Media into a leading community-focused marketing and communications agency, with additional credentials, collaborations, and portfolio work available on her LinkedIn.
In 2023, Explore Eastchester NY was created as a community storytelling and media platform dedicated to highlighting the people, businesses, and organizations that shape the Town and Villages of Eastchester, Tuckahoe, and Bronxville. Founded by a team of local creatives and communications professionals, the platform focuses on documenting and promoting the community through strategic social media storytelling, photography, and digital media. Working alongside Creative Director Stephen Bryson, the initiative captures local businesses, restaurants, first responders, community events, and civic initiatives that contribute to the character of the region. The mission of Explore Eastchester is to educate, connect, and elevate the community through authentic media coverage, digital storytelling, and strategic marketing that supports local economic growth and civic engagement. Through social media strategy, photography, content development, business features, community spotlights, and collaborative media campaigns, Explore Eastchester highlights restaurants, retailers, healthcare professionals, educators, students, and public service leaders who make the community thrive. By partnering with local establishments, hospitality brands, and community organizations, the platform serves as a bridge between residents and the local business ecosystem while preserving the personality, history, and culture that make Eastchester unique. As a student-driven communications initiative rooted in community engagement, Explore Eastchester continues to expand its reach through creative media collaboration and professional storytelling throughout Westchester County.
A Mission is to Make Life Feel Artistic
JT Collective Media Marketing
Create. Collaborate. Cultivate.
JT Collective Media was born in 2024 when JoAnna Tamarazzo began booking local photography sessions—capturing birthday parties, community events, family milestones, and food moments that brought people together.
What started as a creative outlet quickly revealed something deeper: every session was an opportunity to create meaningful visuals, collaborate with passionate business owners and families, and cultivate lasting connections within the community.
From that realization, a mission-driven media brand was formed—rooted in storytelling, strategy, and service.
JT Collective Media blends content creation with community impact.
From Begin With You Lifestyle & Fitness, focused on wellness and empowerment, to Explore Eastchester NY Media, spotlighting hospitality, cafés, small businesses, and local leaders—JoAnna brings her love of people, purpose, and visual storytelling into every project.
Graduating in Spring 2026 with her Bachelor’s Degree in Communications from Mercy University and continuing into her MBA Fall 2026 (Class of 2028), JoAnna is building JT Collective Media as more than a photography brand—it is a creative hub for small business growth, strategic digital presence, and authentic community connection.
Our Approach
At JT Collective Media, we combine creative storytelling with strategic marketing to help businesses grow with purpose.
Our work bridges:
• Photography & Visual Storytelling
• Social Media Strategy & Management
• Brand Messaging & Alignment
• Community-Focused Marketing
• Operational insight from hospitality, fitness, and healthcare
This is media with meaning. Marketing with heart. Community with intention.
We don’t just create content—we help tell your brand’s story with strategy and authenticity.
Why Clients Trust JT Collective Media
Working with JT Collective means partnering with a professional who values organization, trust, and long-term brand growth. Every collaboration begins with understanding your business—from how your team operates to how your customers experience your brand.
Our process focuses on:
• Understanding your audience and customer flow
• Aligning marketing with real business operations
• Creating consistent brand messaging
• Building content that supports community connection and growth
The goal isn’t just visibility—it’s intentional marketing that supports real results.
Systems, Security & Professional Standards
We prioritize organization, privacy, and secure account management so businesses can trust that their digital presence is handled professionally.
Our workflow includes:
• Structured content calendars
• Organized digital asset management
• Secure platform access and password systems
• Efficient workflows that save time and keep brands consistent
Tools & Technology
JT Collective Media uses modern tools and professional equipment to deliver high-quality creative and digital strategy.
Platforms: Meta Business Suite, Hootsuite, Squarespace, Google Workspace, Microsoft 365
Creative Software: Adobe Creative Cloud, Canva
Video Editing: CapCut, Adobe Premiere Pro, DaVinci Resolve
Photography: Canon professional camera equipment
Technology: Apple and cloud-based workflow systems
Education & Certifications
Continuous learning keeps our strategy current and effective.
Certifications & Training:
• Hootsuite Certification
• ANA Marketing Certificate – Mercy University
• National Academy of Sports Medicine Certified Personal Trainer (NASM-CPT)
• CPR / AED Certified
Currently pursuing advanced professional education, including ongoing marketing, AI, and digital strategy certifications and graduate studies in marketing.
The JT Collective Standard
Our work blends creative storytelling, marketing strategy, operational understanding, and community connection to help businesses grow with intention.
Not just content.
Not just marketing.
Strategic growth built on creativity, structure, and trust.